Women and Advertising

Men and women’s brains are wired differently and this affects responses to marketing messages. Women make purchase decisions on a more emotive level and will generally take longer to make purchasing decisions. They also make purchasing decisions on a more complex range of purchasing criteria.

Women are becoming increasingly difficult to reach. Today's female is increasingly busy, complex and time poor. Media choices are also becoming increasingly fragmented. Combined with the fact that many industries are becoming more competitive and crowded, reaching today's female consumer requires a carefully planned, creative and often highly innovative approach.
In that case, what are the significant differences of marketing.

Women are able to process more complex language structure and will generally respond to images that are more emotive and human. For example, when marketing a car, men will be engaged with a picture of a car whereas women will be more likely to respond to a picture of a car with people in it.

- Amanda Stevens (Splash Consulting)