Demographic Questions
- Name:
- Age:
- Genger:
- Where you live:
- Job:
If you were looking to buy an ideal car, what are the 3 things that are most likely to sway your decision?
- price (high or low)
- looks (colour, make, style, model)
- space inside the car
- safety / protection
- is it the most recent model?
- petrol consumption / low petrol emissions
- power in the engine / top speed
- accessories in the car (CD player, air conditioning , electric windows)
- low car tax
OTHER
What type of car adverts do you find most interesting and entertaining?
- adverts about the power of a car
- adverts about the accessories in the car
- adverts about the advanced technology inside cars
- adverts which really don't advertise anything about the car but are entertaining to watch and thoroughly enjoyable.
OTHER
Do you think that you would buy a car based solely on an advert you saw?
Do you prefer television or print adverts?
Do you have any favourite car adverts? If so, what are the reasons for you liking these adverts?
What Car do you drive?
- make
- exact model
- how long ago did you buy it?
What were your reasons for choosing the car you own? What features of your car are most important to you when buying it?
- price (high or low)
- looks (colour, make, style, model)
- space inside the car
- safety / protection
- is it the most recent model?
- petrol consumption / low petrol emissions
- power in the engine / top speed
- accessories in the car (CD player, air conditioning , electric windows)
- low car tax
Were you persuaded to buy that car by a certain advert you saw on TV or in Print? If so which one, and what about the advert made you want to purchase the car?
Friday, March 28, 2008
Thursday, March 20, 2008
puclicis - renaults campaigners
http://www.aber.ac.uk/media/sections/advert04.html
ADVERT COMPARISON - Honda Civic and Honda Accord
Honda Civic - In this advert three men (approx. in their thirties) are in a CarPark, one of whom is getting ready to leave in his car (Honda Civic). The other two men (led by elder of the two) interrogate the car owner (in a superior manner) about the car’s additional features, to which the car owner responds by giving a technical description of the cars engine, to the surprise of the two men.
Honda Accord - In this advert four adults (approx. in their thirties – 2 female, 2 male) are sitting down to dinner, during which the subject of the hosts car arises in conversation. It becomes apparent that the choice of car (Honda Accord) was made by the female host, and she justifies her choice through technical description of the car’s engine, to the surprise of the guests.
http://www.aber.ac.uk/media/sections/advert04.html
ADVERT COMPARISON - Honda Civic and Honda Accord
Honda Civic - In this advert three men (approx. in their thirties) are in a CarPark, one of whom is getting ready to leave in his car (Honda Civic). The other two men (led by elder of the two) interrogate the car owner (in a superior manner) about the car’s additional features, to which the car owner responds by giving a technical description of the cars engine, to the surprise of the two men.
Honda Accord - In this advert four adults (approx. in their thirties – 2 female, 2 male) are sitting down to dinner, during which the subject of the hosts car arises in conversation. It becomes apparent that the choice of car (Honda Accord) was made by the female host, and she justifies her choice through technical description of the car’s engine, to the surprise of the guests.
Wednesday, March 19, 2008
William Leiss - Social Communication in Advertising
Sex Stereotype - Advertisements portray men + women in specific ways that reflect and reinforce and reflect traditional sex-role stereotypes.
Representation of women
"Advertisement is influential on womens culture" - National organisation for women
It's believed that advertisers aren't keeping up with the changin roles of women in society. They are becoming more powerful yet are being presented as either a 'sex object or a housewife'.
WOmen are more likely to be shown in the home engaged in housework while men are more likely to be shown in empowered, professional roles or at leisure.
Representation of women
"Advertisement is influential on womens culture" - National organisation for women
It's believed that advertisers aren't keeping up with the changin roles of women in society. They are becoming more powerful yet are being presented as either a 'sex object or a housewife'.
WOmen are more likely to be shown in the home engaged in housework while men are more likely to be shown in empowered, professional roles or at leisure.
Jib Fowles - Advertising and Popular Culture
Gender portrayels in advertising - "in modern advertising, gender is probably the social resource that is used by most advertisers".
Females
- maritial + family status established
- less often showed as employed
- typically quite young and attractive
- a diminished status (especially in comparison to men)
Young males
- active
- aggressive
- rational
Advertising Imagery
Male - "toughness and experience"
Female - "niceness or tenderness", thin women, smiling, nudity, warm, accesible.
Females
- maritial + family status established
- less often showed as employed
- typically quite young and attractive
- a diminished status (especially in comparison to men)
Young males
- active
- aggressive
- rational
Advertising Imagery
Male - "toughness and experience"
Female - "niceness or tenderness", thin women, smiling, nudity, warm, accesible.
Gillian Dyer - Advertising as Communuication
Gender - "This again is a most important source of identification. The display of a characters gender refers to conventionalized portralals of culturally established correlates of sex. Analysis of ads suggests that gender is routinely portrayed according to traditional cultural stereotypes; women are shown as very femanist, as 'sex objects', as housewives, mothers, homemakers. Men however are presented in situations of authority and dominance over women. Femaninity and masculinity are prototypes of an essential expression.
"Language used by advertisers shows they think of people as targets on which they wish to make an impact, rather than as human beings. In advertisements, they use language which is subtle and cajoling".
Classic car advertising - 'a sports car is a mans mistress' - 'a saloon car personifies his wife'
Adverts portray sex-role stereotypes which itself influences the learning of sex-role stereotypes.
"Language used by advertisers shows they think of people as targets on which they wish to make an impact, rather than as human beings. In advertisements, they use language which is subtle and cajoling".
Classic car advertising - 'a sports car is a mans mistress' - 'a saloon car personifies his wife'
Adverts portray sex-role stereotypes which itself influences the learning of sex-role stereotypes.
Monday, March 17, 2008
'(Ford) Focus provided by misty'
We decided that you need to focus on particular texts and narrow your focus a bit. We have decided to limit it to British ads, TV and print only and to choose 2 brands. You have done a lot of initial secondary research but we need to read this and do some textual analysis before finalising the draft questionnaire.
Mrs T has some texts for you and will bring them in (when she remembers)
ta ra for now :-)
misty
Mrs T has some texts for you and will bring them in (when she remembers)
ta ra for now :-)
misty
Leighton Ballett
I've contacted Leighton Ballet who is a car advertiser and could be very helpful in my research.
I got hold of him through work experience done by Henry Mcgowan - fellow classmate.
I got hold of him through work experience done by Henry Mcgowan - fellow classmate.
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