Revamped Questionnaire

Demographic Question:

- Name:
- Age:
- Genger:
- Where you live:
- Job:

If you were looking to buy an ideal car (your car of dreams where money was no issue), what are the 3 things that are most likely to sway your decision?

- looks (colour, make, style, model)
- space inside the car
- safety / protection
- is it the most recent model?
- petrol consumption / low petrol emissions
- power in the engine / top speed- accessories in the car (CD player, air conditioning , electric windows)
- low car tax


What type of car adverts do you find most interesting and entertaining?- adverts about the power of a car

- advertising the looks – SEXY CARS
- adverts about the safety of a car
- adverts regarding the practicality of a car (small, easily manoeuvrable, big boot space)
- adverts about the new and improved accessories in the car
- adverts about the advanced technology inside cars
- adverts which really don't advertise anything about the car but are entertaining to watch and thoroughly enjoyable.

Do you think that you would buy a car based solely on an advert you saw?

Do you prefer television or print adverts?

Do you have any favourite car adverts?

If so, what are the reasons for you liking these adverts?

Out of the following car adverts, write why you like/dislike them:

- Ford Ranger Opencab – where the dinosaurs play with the car like a toy yet afterwards it’s completely unharmed


- The Nissan 4x4 – the car transforms into a range of robotic animals to tackle the terrain it’s driving over


- The Citroen C4 – that transformer dancing robot car


- The Skoda Fabia – everyone loves the cake car


- The Ford Sportka – where the cats head is cut off by the sun roof





ONLY ANSWER THE FOLLOWING IF YOU DRIVE A CAR

What Car do you drive?

- make
- exact model
- how long ago did you buy it?

What were your reasons for choosing the car you own?

What features of your car are most important to you when buying it?

- price (high or low)
- looks (colour, make, style, model)
- space inside the car
- safety / protection
- is it the most recent model?
- petrol consumption / low petrol emissions
- power in the engine / top speed
- accessories in the car (CD player, air conditioning , electric windows)
- low car tax

Were you persuaded to buy that car by a certain advert you saw on TV or in Print? If so which one, and what about the advert made you want to purchase the car?